Our Purpose
The why behind HIBI Youth.
Helping you discover confidence in your skin while indulging in non-toxic and effective ancient beauty rituals.
At HIBI, we're redefining anti-aging skincare with natural beauty rituals that combine ancient wisdom and modern science. Each formulation is carefully designed to prioritize your skin's unique needs, embrace your inner health and support your natural timeless beauty for confidence that never ages.
We're on a mission to bring beauty without consequence, with nontoxic ingredients and sustainable packaging. Join us in celebrating your vitality and longevity, and embracing a world where self-care knows no compromise.
"Each day, we strive to cultivate a more beautiful and vibrant world. To accomplish this, we seek to inspire others to be kind to their skin while indulging in divine beauty rituals without fear of consequence."
- Sydney J., Founder
data | dreams
Hydration. Protection. Nourishment. Our skin depends on these innate necessities each day. With this necessity at heart, HIBI was born. During a pregnancy-inspired home product purge, we discovered that some of the most harmful products lived in the vanity drawer. That's when we realized that “clean” beauty was nothing more than a dream. Upon closer inspection, once-trusted pricey brands were hiding toxins, cheap fillers, and synthetic additives.
From there, we dove into the data in hopes of formulating our own creation — something safe enough for a baby’s skin and effective enough to sustain us well beyond our youth.
inner [health] | outer [beauty]
We uphold the same beliefs as the ancient philosophers — that our physical form reflects our spiritual essence. By prioritizing health through sustainable lifestyle choices, we can establish a solid foundation of ageless beauty that radiates from within.
Each day, we strive to cultivate a more beautiful and vibrant world. To accomplish this, we seek to inspire others to be kind to their skin while indulging in divine beauty rituals without fear of consequence. We start by empowering you to make informed purchases through our collection of non-toxic beauty and anti-aging products.
ancient | modern
Our namesake HIBI Youth was inspired by Hebe, the Greek goddess of youth whose elixirs were said to grant immortality to other gods.
Praised throughout ancient Mediterranean civilizations, Hebe sparked a widespread affinity for Health, Beauty, and Vitality. These qualities were believed to go hand-in-hand and depend on one another.
We believe this interconnection is especially important in the age of modern skincare.
ancient | modern
Our namesake HIBI Youth was inspired by Hebe, the Greek goddess of youth whose elixirs were said to grant immortality to other gods.
Praised throughout ancient Mediterranean civilizations, Hebe sparked a widespread affinity for Health, Beauty, and Vitality. These qualities were believed to go hand-in-hand and depend on one another.
We believe this interconnection is especially important in the age of modern skincare.
science | nature
We hand-select natural beauty ingredients from around the world with attention to detail at heart. In turn, we only use the best ingredients in data-driven formulas backed by the latest scientific research. Meanwhile, we leverage centuries-old anecdotal evidence.
No trendy buzzwords.
No synthetic colors.
No unnecessary additives or fillers.
Just potent ingredients at effective concentrations.
science | nature
We hand-select natural beauty ingredients from around the world with attention to detail at heart. In turn, we only use the best ingredients in data-driven formulas backed by the latest scientific research. Meanwhile, we leverage centuries-old anecdotal evidence.
No trendy buzzwords.
No synthetic colors.
No unnecessary additives or fillers.
Just potent ingredients at effective concentrations.
rational | ritual
For the modern goddess, HIBI Youth aspires to become an everlasting beauty ritual of joy - one filled with timeless delight and wisdom.
These aspirations started from a personal health journey rooted in one simple yet powerful mantra: acts of self-care are not a splurge, but an investment in longevity. Aging should be a beautiful experience.
We envision a future where everyone holds themselves to a high standard of self-care rooted in informed and healthy decisions. Now, let HIBI inspire you as you exclaim your vitality and vibrance to the world.
humanity | ecology
We are dedicated to reducing plastic waste and the exposure that comes with it. This means minimizing microplastics and the detrimental effects they have on our health, wildlife, and environment as a whole.
That’s why each of our products is packed with reusable, recyclable glass jars with sustainable bamboo lids. From there, we ship our boxes without any plastic void fill packaging.
As a result, our packaging produces approximately 70% less plastic waste than comparable products available today.
HIBI YOUTH
Ancestral beauty rituals, reimagined for the modern goddess
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